From strategic development through to implementation, CADENCE STRATEGIES delivers results in the form of  executable business plans, increased visitation and enhanced brand focus and market awareness.
 CADENCE STRATEGIES through its principal Suzanne Denbak has designed and executed destination strategies for  both leisure and meetings destinations including the world-renowned mountain resort of Whistler and Canada's largest  convention and meeting facility, the Metro Toronto Convention Centre.

 Beginning with a strong foundation in market research, these destination strategies include development of unique brand  positioning, market assessment, product/market matching as well as an overall review of revenue opportunities and  efficiency improvements leading to improved profitability.

 Strong analytical and financial principles result in measurable results from these destination strategies and the provision  of processes, tools and training to ensure continued organizational success upon conclusion of the engagement.

 RECENT PROJECTS INCLUDE:
 CALLAWAY: RESORT, GARDENS, PRESERVE is a unique resort destination located in Pine Mountain, Georgia.  Suzanne Denbak collaborated with the Board of Directors to redefine the organization's strategic direction and market  positioning.

 TOURISM WHISTLER is the destination marketing organization responsible for the marketing of North America's No.1
 mountain resort on behalf of its 6,000 members. As President and C.E.O., Suzanne Denbak was responsible for  the leadership and strategic direction of this $12 million organization.

 METRO TORONTO CONVENTION CENTRE is Canada's largest convention and meeting facility with over 450,000 sq.ft  of meeting and exhibit space. In her role as Executive Vice President and Chief Operating Officer, Suzanne Denbak was  responsible for all aspects of the marketing and sales and operations of this award winning facility.

 “The power of the brand is growing in today’s marketplace. More and more consumers look to a brand to  give them assurance before they purchase. Identifying your competitive advantage and appropriate market  positioning and creating a brand that will resonate with your target markets has never been more important.”    
                                                              
  - Suzanne Denbak, Principal Cadence Strategies