From strategic development through to implementation, CADENCE STRATEGIES delivers results in the form
  of executable business plans, increased visitation and enhanced brand focus and market awareness.
 METRO TORONTO CONVENTION CENTRE is Canada's largest convention and meeting facility with over 450,000  sq.ft.of meeting and exhibit space. In her role as Executive Vice President and Chief Operating Officer, Suzanne Denbak  was responsible for all aspects of the marketing and sales and operations of this award winning facility.

 STRATEGIC PLANNING

  • Developed long term strategic plans and annual operating tactics to maximize corporate revenue and profit while
    promoting maximum visitation and economic benefit to the City of Toronto and Province of Ontario
  • Instituted disciplined monthly financial forecasting
  • Conducted overhead reviews and best practices benchmarking
  • Analysed fixed to variable costs and realigned cost structure
  • Primary Convention Centre contact for the Minister of Economic Development, Trade and Tourism
    responsible for ongoing liaison as well as developing strategic financing direction for $140 million
    debt arising from expansion construction
  • Primary liaison for Ontario Privatization Secretariat working closely with provincial team reviewing
    potential     privatization of the Convention Centre
  • Represented Convention Centre publicly on all issues affecting its future and strategy, working closely
    with internal staff and with external partners such as Tourism Toronto, City of Toronto, hotels,
    and neighbors (CN Tower, Sky Dome, Raptors);
  • Realigned organization structure to support strategic direction and mission
  • Introduced new performance management systems including career development planning,
    360 degree reviews, job evaluation and performance planning

 MARKETING & SALES /BRAND MANAGEMENT

  • Developed relationships with major clients of the Metro Toronto Convention Centre and led select sales missions
  • Developed and executed the marketing and sales strategy to introduce the additional 1 million square foot
    • expanded facility into the marketplace
 
 "Suzanne's contribution to the Metro Toronto Convention Centre was enormous. Her leadership developing  business   strategies led to immediate profit improvements. Her management of the design, approvals and  construction of the   Convention Centre expansion resulted in an award winning facility that our customers  love."   
                                              
   - Ms. Carole Stoddart, Vice president Metro Toronto Convention Centre