From strategic development through to implementation, CADENCE STRATEGIES  delivers results in the form of executable   business plans, increased visitation and  enhanced brand focus and market awareness.

 CALLAWAY: RESORT, GARDENS, PRESERVE is a unique resort destination located in Pine Mountain, Georgia.
 Suzanne Denbak  collaborated with the Board of Directors to redefine the organization's strategic direction and market  positioning.

 STRATEGIC PLANNING

  • Review of key profit drivers, revenue enhancement opportunities and potential business efficiency improvements
  • Review of current tourism industry trends and associated implications for Callaway
  • Benchmarking of Callaway operations against competitors/ industry

  • Review of criteria for evaluating revenue opportunities and prioritized list of revenue generating ideas
  • Review of pilot program results
  • Collaboration on final list of recommended revenue enhancing initiatives and efficiency improvements
  • Development of recommendations regarding organizational design/culture and change management needs
 MARKETING & SALES/BRAND MANAGEMENT
  • Development of primary market research program to establish unique competitive advantage and
    appropriate market positioning.
  • Assessment of research results and implications for target markets, product offerings and business development

  • Review of marketing plan and pricing recommendations.